BMW Type Aktiengesellschaft Traded as FWB: BMW IndustryAutomotive industry Founded1916 Founder(s)Franz Josef Popp HeadquartersMunich, Germany Area servedWorldwide Key peopleNorbert Reithofer (CEO), Joachim Milberg (Chairman of the supervisory board) ProductsAutomobiles, motorcycles, bicycles Revenue€60. 48 billion (2010) Operating income €5. 094 billion (2010) Profit €3. 218 billion (2010) Total assets €108. 87 billion (end 2010) Total equity €23. 10 billion (end 2010) Employees95,450 (end 2010) Subsidiaries Rolls-Royce Motor Cars BMW Motorrad Husqvarna Websitebmw. com Company history
Bavarian Motor Works is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini brand, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands. BMW is known for its performance and luxury vehicles, and is a global leader in premium car sales. BMW was forced to cease aircraft engine production by the terms of the Versailles Armistice Treaty. The company consequently shifted to motorcycle production in 1923 once the restrictions of the treaty started to be lifted, followed by automobiles in 1928–29.
The emblem evolved from the circular Rapp Motorenwerke company logo, from which the BMW company grew, combined with the blue and white colours of the flag of Bavaria, reversed to produce the BMW roundel. However, the origin of the logo being based on the movement of a propeller is in dispute, according to an article posted in 2010 by the New York Times, quoting “At the BMW Museum in Munich, Anne Schmidt-Possiwal, explained that the blue-and-white company logo did not represent a spinning propeller, but was meant to show the colours of the Free State of Bavaria.
BMW’s first significant aircraft engine was the BMW IIIa inline-six liquid-cooled engine of 1918, much preferred for its high-altitude performance. With German rearmament in the 1930s, the company again began producing aircraft engines for the Luftwaffe. Among its successful World War II engine designs were the BMW 132 and BMW 801 air-cooled radial engines, and the pioneering BMW 003 axial-flow turbojet, which powered the tiny, 1944-1945-era jet-powered “emergency fighter”, the Heinkel He 162 Spatz. In 1992, BMW acquired a large stake in California based industrial design studio DesignworksUSA, which they fully acquired in 1995.
In 1994, BMW bought the British Rover Group (which at the time consisted of the Rover, Land Rover and MG brands as well as the rights to defunct brands including Austin and Morris), and owned it for six years. By 2000, Rover was making huge losses and BMW decided to sell the combine. The MG and Rover brands were sold to the Phoenix Consortium to form MG Rover, while Land Rover was taken over by Ford. BMW, meanwhile, retained the rights to build the new Mini, which was launched in 2001 Chief designer Chris Bangle announced his departure from BMW in February 2009, after serving on the design team for nearly seventeen years.
He was replaced by Adrian van Hooydonk, Bangle’s former right hand man. Bangle was known for his radical designs such as the 2002 7-Series and the 2002 Z4. In July 2007, the production rights for Husqvarna Motorcycles was purchased by BMW for a reported 93 million euros. BMW Motorrad plans to continue operating Husqvarna Motorcycles as a separate enterprise. All development, sales and production activities, as well as the current workforce, have remained in place at its present location at Varese. Shareholders structure by ownership •Stefan Quandt: 17. 4% •Johanna Quandt: 16. % •Susanne Klatten: 12. 6% •Free Float: 53. 3% by types •Strategic investors: 46. 7% •Institutional investors: oNorth America: 15. 8% oUnited Kingdom and Ireland: 11. 8% oOther Europe: 5. 7% oGermany: 4. 8% oRest of the world: 2. 5% •Other investors: 12. 7% Production In 2006, the BMW group (including Mini and Rolls-Royce) produced 1,366,838 four-wheeled vehicles, which were manufactured in five countries. In 2010, it manufactured 1,481,253 four-wheeled vehicles and 112,271 motorcycles (under both the BMW and Husqvarna brands). The BMW X3 (E83) was made by Magna
Steyr, a subsidiary of Magna of Canada, in Graz, Austria under license from BMW until 2010. Over 45. 973 were produced in 2009. Starting October 2010 the new BMW X3 (F25) is produced in BMW’s plant in Spartanburg, South Carolina, U. S. A. From September 2010, the plant is producing MINI Countryman. It is reported that about 56 per cent BMW brand vehicles produced are powered by petrol engines and the remaining 44 per cent are powered by diesel engines. Of those petrol vehicles, about 27 per cent are four cylinder models and about nine per cent are eight-cylinder models.
Annual Production YearBMWMINIRolls-RoyceMotorcycle 20051,122,308200,11969292,012 20061,179,317186,674847103,759 20071,302,774237,7001,029104,396 20081,203,482235,0191,417104,220 20091,043,829213,67091882,631 20101,236,989241,0433,22199,236 Production by country CountryMake20062008Models GermanyBMW905,057901,898Others MexicoBMW1,500100,000[BMW X3, X5, 3, 5, 7-series RussiaBMW1,5002,000BMW X5, X6, 5-series United KingdomMini 187,454235,019All Minis Rolls-Royce 671,417All Rolls-Royce AustriaBMW114,30682,863BMW X3 USABMW105,172170,741BMW X3, X5, X6
South AfricaBMW54,78247,980BMW 3-Series Total1,366,8381,439,918 BMW also has local assembly operation using complete knock down components in Thailand, Russia, Egypt, Indonesia, Malaysia, and Chennai, India for 3, 5, 7 series and X3 Worldwide sales Vehicles sold in all markets according to BMW’s annual reports. YearBMWMINIRolls-RoyceMotorcycle 2000822,181 2001880,677 2002913,225 2003928,151 20041,023,583 20051,126,768200,42879697,474 20061,185,088188,077805100,064 20071,276,793222,8751,010102,467 20081,202,239232,4251,212101,685 20091,068,770216,5381,00287,306 0101,224,280234,1752,71198,047 Automobiles BMW New Class. The New Class (German: Neue Klasse) was a line of compact sedans and coupes starting with the 1962 1500 and continuing through the last 2002s in 1977. Powered by BMW’s celebrated four-cylinder M10 engine, the New Class models featured a fully independent suspension, MacPherson struts in front, and front disc brakes. Initially a family of four-door sedans and two-door coupes, the New Class line was broadened to two-door sports sedans with the addition of the 02 Series 1600 and 2002 in 1966.
Sharing little in common with the rest of the line beyond power train, the sporty siblings caught auto enthusiasts’ attention and established BMW as an international brand. Precursors to the famed BMW 3 Series, the two-doors’ success cemented the firm’s future as an upper tier performance car maker. New Class four-doors with numbers ending in “0” were replaced by the larger BMW 5 Series in 1972. The upscale 2000C and 2000CS coupes were replaced by the six-cylinder BMW E9, introduced in 1969 with the 2800CS. The 1600 two-door was discontinued in 1975, the 2002 replaced by the 320i in 1975 Current models 1 Series (E81) (2004–present) Hatchback, coupe and convertible •3 Series (E90) (2005–present) Sedan, coupe, convertible and wagon •5 Series (F10) (2010–present) Sedan and Wagon •5 Series Gran Turismo (2009–present) Progressive Activity Sedan •6 Series (E63) (2003–present) Coupe and convertible •7 Series (F01) (2008–present) Sedan •X1 (2009–present) Compact Crossover SUV/Sports Activity Vehicle (SAV) •X3 (F25) (2010–present) Compact Crossover SUV/Sports Activity Vehicle (SAV) •X5 (E70) (2006–present) Compact Crossover SUV/Sports Activity Vehicle (SAV) •X6 (2008–present) Sports Activity Coupe Z4 (E89) (2009–present) Sports Roadster M Models •1M •1M 1M Based on 1 Series (E81) (2011–present) coupe •M3 BMW M3 Based On The 3 Series (E90) (2005–present) Sedan, coupe and convertible •M5 BMW M5 Based On The 5 Series (F10) (2010–present) Sedan and Wagon •M6 BMW M6 Based On The 6 Series (E63) (2003–present) Coupe and convertible •X5-M BMW_X5_(E70) Based On The X5 Series (E70) (2006–present) Compact Crossover SUV/Sports Activity Vehicle (SAV) •X6-M BMW X6 Based On The X6 Series (2008–present) Sports Activity Coupe BMW has been engaged in motorsport activities since the dawn of the first BMW motorcycle.
Motorsport sponsoring •Formula BMW – A Junior racing Formula category. •Kumho BMW Championship – A BMW-exclusive championship run in the United Kingdom. Sports car •Le Mans 24 Hours – BMW won Le Mans in 1999 with the BMW V12 LMR designed by Williams Grand Prix Engineering. Also the Kokusai Kaihatsu Racing team won the 1995 edition with a BMW-engined McLaren F1 GTR race car. •Nurburgring – BMW won the 24 Hours Nurburgring 18 times and the 1000km Nurburgring twice (1976 and 1981). •24 Hours of Daytona – BMW won 2 times (1976, 2011) •Spa 24 Hours – BMW won 21 times McLaren F1 GTR – Successful mid-1990s GT racing car with a BMW designed engine. It won the BPR Global GT Series in 1995 and 1996 and the 24 Hours of Le Mans in 1995. Rally •RAC Rally – The 328 sport car won this event in 1939. •Paris Dakar Rally – BMW motorcycles have won this event 6 times. •Tour de Corse – The BMW M3 – E30 won this event in 1987 Latest news The BMW group has emerged as the market leader in premium car sales in May 2011 followed by Audi and Mercedes. BMW had an increase of 19 percent in sales in the month as compared to their sales figure of 2010. A total of 121,168 units of BMW were sold across the globe last month.
Audi ranked second with a sales of 113,400 units worldwide which is a 19. 5 percent increase as compared to last year. Mercedes-Benz saw an increase of 7. 3 percent in sales with their total unit sales reaching 108,766 worldwide. This is the most successful May for the BMW Group in terms of sales records as reported by the company. These impressive stats were attributed to the popularity of the new 5-series sedan and X3 SUV. The BMW Group comprising of BMW, Mini and Rolls Royce brands had cumulative sales of 147,563 units in May, which a 21. 1 percent increase for the brands. The brands saw an increment of 20. percent in sales with 667,551 units sold between January and May. In the emerging Chinese market, Audi topped the charts with 25,153 vehicles being sold and saw an increment of 44. 6 percent. BMW followed with 21,150 vehicles and had a giant 51. 1 percent increment in sales. Mercedes with 16,401 cars and increment of 43. 1 percent was ranked third in this market. The Japanese automakers hit by the quake, suffered severe loss. Lexus reported a decrement of 45 percent in sales. On the other hand, BMW continued to lead the sales chart in the US with Mercedes following closely. The future of BMW’s engines
Despite the performance credentials of this twin-turbo unit, it was bolted into the nose of an X1. However, picture-postcard snowy conditions in the stunning countryside outside the capital Ljubljana meant the X1’s all-wheel drive and winter tyres were very welcome. The new ‘28’ engine, the most powerful four-cylinder BMW engine for the time being, is unobtrusively efficient. It pulls well from as little as 1250rpm and has more overtaking ability than its part-throttle ordinariness might suggest to the driver. And that’s the problem. As impressively as it, the humdrum soundtrack really spoils the party.
Unsurprisingly, it lacks the sense of slickness and inherent smoothness of the twin-turbo straight-six in the X3 and X6 that I also tried in Slovenia. But I couldn’t help wondering just how much of the sensation of the classic in-line six comes from the soundtrack. There’s a very powerful move across the industry towards four-cylinder engines as Co2 regulations force car makers to downsize engines in EU markets. So maybe it’s also time to start introducing both active noise cancellation and artificial, in-cabin, noise generation so we don’t lose that crucial sonic experience.
Last year I sat in the back of a bass-bin equipped Mini Clubman prototype, and with the flick of switch the engine was given an artificial V8 rumble, made all the more realistic by the bass throb delivered through the floor by the sub-woofer. It’s an amazingly effective technique, even if it is fake. I was also prepared to come away from this launch declaring the ‘death of the straight-six’. Not a chance. Last year BMW’s output was 56 per cent petrol-powered and 44 per cent diesel. Dividing up the petrol-powered production figures, just 27 per cent (or 272,000) BMW models had four cylinder engines and nine per cent had eight-cylinder engines.
A massive 64 per cent (or 502,000) of models had the classic six-pot engine. And you can probably add another 150,000+ straight-six diesels. Of course, BMW doesn’t sell four cylinder engines in the US and booming markets such as Russia and China aren’t hobbled by fuel economy regulations. So the straight-six will prosper for a long time to come in much of the rest of the world. Sadly, however, the EU’s 2020 fuel economy laws look likely to result in BMW’s six-cylinder petrol engine becoming an exotic and rarely-sampled